DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.
The full name, Distributive Education Clubs of America, Incorporated, is the legal identity of the adult group responsible for the student program. Its members consist of those adults who have been named by the state/provincial association, or the person designated by the state/provincial association, in those states, territories or chartered units affiliated with the student program. The primary purpose of DECA Incorporated is to serve as the sponsoring agent for the student program known as the Distributive Education Clubs of America.
DECA’s objective is to support the development of marketing and management skills in career areas such as hospitality, finance, sales and service, sports and entertainment, international business, business administration and entrepreneurship. Programs and activities are tailored to the specific career interest of students and include technical skills, basic scholastic and communication skills, human relations and employability skills, with a strong emphasis on economics and free enterprise. DECA provides recognition and leadership activities directly related to attainment of specific occupational and leadership skills.